Sculley began the project in 1990 and wanted the PowerBook to be released within one year. Sculley wanted to replicate the success of these products with Apple's new PowerBook line. This strategy contributed to the commercial success of the low-end Macintosh Classic and Macintosh LC, desktop computers released by Apple in 1990. His new strategy was to increase market share by lowering prices and releasing more 'hit' products. 6 Timeline of PowerBook and iBook modelsįrom 1990, John Sculley, then CEO of Apple, oversaw product development personally to ensure that Apple released new computers to market more quickly.Since then, it has been praised several times for its design PC World named the PowerBook 100 the tenth-greatest PC of all time in 2006, and US magazine Mobile PC chose the PowerBook 100 as the greatest gadget of all time in 2005. It was discontinued on September 3, 1992, and superseded by the PowerBook 145 and PowerBook Duo series. Sony designed and manufactured the PowerBook 100 in collaboration with the Apple Industrial Design Group, Apple's internal design team. Despite the small marketing budget, the new PowerBook line was a success, generating over $1 billion in revenue for Apple in its first year.

It did not have a built-in floppy disk drive and was noted for its unique compact design that placed a trackball pointing device in front of the keyboard for ease of use.Īpple's then-chief executive officer (CEO) John Sculley started the PowerBook project in 1990, allocating $1 million for marketing.

It had a Motorola 68000 processor at 16 MHz, 2-8 megabytes (MB) of RAM, a 9-inch (23 cm) monochrome backlit liquid crystal display (LCD) with 640 × 400 pixel resolution, and the System 7.0.1 operating system. Its CPU and overall speed closely resembled those of its predecessor, the Macintosh Portable. Priced at US$2,500 with external floppy drive, the PowerBook 100 was the low-end model of the first three simultaneously released PowerBooks. The PowerBook 100 is a portable subnotebook personal computer designed and manufactured by Sony for Apple Computer and introduced on October 21, 1991, at the COMDEX computer expo in Las Vegas, Nevada.

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